Solid cologne is the way of the future, and the Fulton & Roark Blue Ridge Solid Cologne is leading the charge with its delicate yet masculine aroma. The base of the formula is always-pleasant sandalwood, with notes of sage and amber, a scent with a woodsy firmness, but a sophisticated lightness—he can build your log cabin, but pair your wine with your dish.

The Fulton & Roark Blue Ridge is used like a balm. You’ll dip your fingers into the waxy substance, then dab them where you want. They’re much more subtle than liquid colognes, so there’s less of a chance you’ll over do it. If you typically don’t put on much more than aftershave, think of solid cologne as the option for non-cologne guys. The only people who’ll smell it are the ones you want to smell it.